Banner this fall For facebook: revenue Tops $5.eight Billion, ad earnings Per user Jumps

It used to be yet every other beat for facebook, because the social media behemoth said revenue for the fourth quarter of 2015 on Wednesday. After losing nearly three percentage factors through shut of industry, fb stock is trading up greater than six % in after-hours buying and selling.

revenue topped $5.eighty four billion in this autumn, up from $three.eighty five billion a year in the past and ahead of the $5.37 billion analysts had expected for the quarter. salary per share (Non-GAAP) got here in at $zero.79, neatly above the $zero.sixty eight anticipated, and up from $0.54 a yr in the past. internet income surged from $701 billion a yr in the past to $1.56 billion in this autumn 2015.

advertising revenue, which debts for the bulk of facebook’s income, came in at $5.6 billion for the quarter, additionally neatly ahead of the $5.2 billion that analysts had estimated. advert revenue grew fifty seven % year over yr from $3.6 billion. the company saw solid advert increase in all regions, including america and Canada, which generated over $2.8 billion in ad earnings.

Remarkably, the moderate promotion revenue per consumer in the united states and Canada was once $12.89 in this autumn,15. That’s up from $9.86 in the earlier quarter and $8.26 in q4 2014. total, advert earnings per user rose to $3.60, up from $2.83 in Q3 and $2.sixty two within the this fall 2014.

cellular advertisements persevered to account for a higher share of total the revenue pie, mountaineering to 80 p.c of ad revenue in the fourth quarter, in comparison with seventy eight % the previous quarter.

day-to-day energetic users (DAUs) ticked as much as 1,04 billion within the fourth quarter, up from 1,01 billion in Q3 and 890 billion a 12 months in the past.

The choice of monthly active users only gaining access to fb houses by means of cell additionally persisted to climb, achieving 823 million in the fourth quarter, up from 727 million in Q3 and 456 million a yr ago.

fb executives will grasp a name with buyers these days at 5:00 p.m. ET; which you can circulation the decision right here.

concerning the writer

Ginny Marvin

As third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing themes including paid search, paid social, show and retargeting for Search Engine Land and advertising Land. With more than 15 years of marketing experience, Ginny has held each in-house and company management positions. She offers search advertising and demand generation recommendation for ecommerce companies and can be found on Twitter as @ginnymarvin.

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