Barry Diller’s IAC Shuts Down nRelate content-suggestion network

IAC, the digital-media conglomerate headed by Barry Diller, is pulling the plug on nRelate, its native-advertising division that offered content-suggestion ad inventory dispensed by the use of lots of web publishers.

IAC’s Ask.com search unit received nRelate in July 2012. founded in 2009, nRelate equipped a market for entrepreneurs to purchase subsidized content material on third-birthday party web pages, with a product that competed with such companies as Taboola and Outbrain.

An IAC rep proven the shutdown. “nRelate’s operations can be discontinued as of Dec. 31 and belongings shall be incorporated into present companies inside IAC to provide competitive advantage to its portfolio of reference-fashion content material houses,” the rep mentioned in a statement.

IAC said it hopes to shift a lot of nRelate’s staff into IAC’s existing content material companies.

in step with nRelate’s website online, the carrier had enlisted more than 100,000 publishers in its community and garnered 4 billion month-to-month impressions from 500 million unique users per 30 days. these figures, however, can’t be independently tested.

ny-based IAC’s different houses embody Vimeo, Electus, The daily Beast, CollegeHumor, fit.com, OkCupid, Tinder, The Princeton review, DailyBurn, About.com, Ask.com, Dictionary.com, HomeAdvisor and Shoebuy.