Behance Cofounder Matias Corea On How He constructed A Thriving Hub For Creatives

Co.Design has partnered with the Brooklyn design studio Hyperakt to deliver you Lunch Talks, a video sequence of conversations with smart, ingenious people. here, a talk with Behance cofounder Matias Corea.—Eds.

Barcelona-based Matias Corea used to be a picture fashion designer ahead of he was once an entrepreneur—so he knows firsthand the difficulties creatives face staying equipped, getting exposure for his or her work, and connecting with purchasers. In 2006, he cofounded Behance, a design-centric online portfolio website that gives creatives more control in these areas.

in this Lunch talk, Corea discusses how he constructed the website and group from scratch, starting with a small invitation-handiest group of 200 designers to a platform at the moment website hosting eight.three million public initiatives. the secret? “there is no silver bullet [for growing a community] besides asking your mates and having content that’s superb,” he says. It also helped that in the beginning, Behance was invite-handiest, growing an air of exclusivity that made people extra excited to sign up for.

the principle hurdle to growing Behance first showed up in the one and most effective focal point workforce the startup did in its early phases. Designers stated they’d be cautious of the platform because they’d be afraid work they put online would get stolen. however folks quickly overcame that concern. “We didn’t make a characteristic that changed that,” Corea says. “folks overcame that. people are more serious about publicity. Behance offers the opportunity to any person who’s 18 years previous in Barcelona to get available in the market, get uncovered to businesses in Paris and London and NY city.” for a lot of Behance users, that benefit outweighs the chance of some jerk plagiarizing your work (which remains to be disturbingly straightforward to do).