Bing commercials Launches Retargeting Capabilities Globally

Advertisers can now retarget website online guests when they search on Bing and Yahoo.

this is the first time Bing commercials has provided retargeting capabilities to advertisers and it extends to buying campaigns in addition to Search text ad campaigns.

using Bing ads’ universal event monitoring, introduced a 12 months ago, advertisers can phase audiences of website guests and serve tailor-made ad replica or particular products when users search on Bing or Yahoo, when the ad affect is served through Bing commercials.

The functionality is just like Google AdWords Retargeting Lists for Search advertisements (RLSA), though with the introduced capability to make use of it with shopping campaigns.

it is to be had in all bills now. For extra information see our protection on Search Engine Land and the Bing commercials blog.

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Ginny Marvin

As 1/3 Door Media’s paid media reporter, Ginny Marvin writes about paid internet online affiliate marketing themes including paid search, paid social, display and retargeting for Search Engine Land and advertising Land. With greater than 15 years of promoting expertise, Ginny has held each in-house and company administration positions. She offers search advertising and demand era advice for ecommerce companies and will also be found on Twitter as @ginnymarvin.

(Some pictures used under license from Shutterstock.com.)