Bing Numbers Demonstrate It’s Serious About Search

by @lauriesullivan, August 5, 2016

Bing Numbers Demonstrate It's Serious About Search

Some 37 million searchers used the Bing Network — including 27 million unique searchers not reached on Google — for 103 million technology-related searches, and accounted for 30% of all technology-related paid clicks, according to recently posted numbers.

These numbers — some internal Bing data and others from comScore, hidden at the bottom of a blog post — also reveal that Bing’s network reaches 24.5 million users who frequently advise others on electronics, 20.6 million who consider themselves to be tech geeks, and 18.5 million who are first to own, buy or use the latest electronics.

The data aims to support a post that provides five tips to boost mobile campaigns from Lucy Wang, Microsoft group manager product Marketing. The tips range from planning for announcements rather than just flying by the seat of your pants to upping the bidding strategy and expanding on keyword lists. 

Those numbers will continue to climb with the rise of smartphone use. In fact, more than half of Internet users are addicted to their smartphones, per eMarketer, which references July 2016 data from CivicScience. The study suggests that more than three-quarters of 13- to-24-year-olds said they were “addicted” to their digital devices, which included computers and smartphones.

Compare that with the self-declared device addicts among 13- to-24-year-olds, who are more than double the number among users ages 55 and up.

eMarketer estimates that 84.0% of 12-to-17-year-olds will own and use a smartphone on a monthly basis in 2016.

 

MediaPost.com: Search Marketing Daily

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