BlueVenn opens for marketing automation business in the U.S.

From the BlueVenn website

BlueVenn, a UK-based provider of marketing automation and customer analytics for the past two decades, has set up shop in the US.

This week, the company formally began its operations in its US headquarters in Boston, offering its marketing platform for managing multi-channel customer journeys, enhancing customer experience and creating efforts to retain and acquire customers.

A key question is whether the platform will offer sufficient differentiators to help it secure a foothold in the American marketing automation space, which is dominated by such major players as Salesforce, Oracle, Adobe and Marketo, plus dozens of smaller vendors.

BlueVenn emphasizes its Single Customer View across online/offline activities and omnichannel customer journeys, with the ability to automatically analyze and tag customers by behavior. Its “train-of-thought” analytics provides real-time data about customers’ purchases and interactions.

Over 400 clients worldwide are currently using the platform, including AAA, Subaru, AXA, Sony, The Washington Post, Gannett and Lego, with more than 75 in the US. AAA just announced last month that it was employing the platform.

AAA CRM Data Warehouse Manager Glenda Selby said in a statement accompanying the announcement that BlueVenn enables her company to “quickly analyze and segment past member behavior, and integrate real-time data sources with historical behavior and predictive models to plan ‘live’ campaigns that can be deployed through e-channels, bricks and mortar or any other customer touch points.”

[Article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.