Brainshark, Highspot join their products into ‘only complete sales enablement solution’

It’s difficult to imagine or remember a time when salespeople went into the field, armed only with the brochures or printouts they could carry.

Now, they can choose from a wide variety of digital sales tools. Today, two of those tools are coming together into a new integration that they say offers something new.

Waltham, Massachusetts-based Brainshark is known for providing sales skills and training, coaching, content curation and publishing, while Seattle-based Highspot has focused on organizing, finding, customizing, sharing and analyzing sales content.

Now, the two companies are announcing an integration that encompasses all those functions. They unveiled a strategic partnership back in October, and today they are showing the first implementation.

Together, Highspot CEO and co-founder Robert Wahbe told me, the combined products provide “the industry’s only complete sales enablement solution” for learning, skills training, content creation and organization, and managing how prospects engage with the content.

Both companies will still offer their products separately, and there is no one integration. Salespeople who ask for both will see a Highspot interface with Brainshark components.

On the other hand, Brainshark users who want both won’t see Highspot components, but they can publish into Highspot, then switch applications and open their published content there.

One only hopes the two companies consider integrating their names. HighBrain, anyone?

[Article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.