Bravo ‘Vandalizes’ vehicles To Spark Social conversation About ‘Girlfriends’ guide To Divorce’

to boost consciousness of its first scripted show, Bravo drives around ny displaying off what can happen in a nasty cut up.

Steve corridor on December three, 2014

there is truly a television express for everyone, isn’t there? And Bravo appears to be the situation to seek out these, shall we embrace, essential shows to observe. One such convey — in fact Bravo’s first scripted software — is Girlfriends’ guide to Divorce, which made its debut December 2 and stars former house big name Lisa Edelstein. as a result of hiya, everyone wants a bit of help going via this adventure of their lives. And so we have now the Bravo tv show. To call consideration to this advice-for-free slice of leisure, ingenious company Omelet cooked up a stunt that principally either paints the man as a sport-automobile-loving, insensitive doofus or the girl as a vindictive, spiteful vandal. (likely the previous, given it’s aimed at the “Girlfriends” target audience, rather than at men.) whatever the case may be, we have now three sporty cars atop platform vans riding round NY city so as to promote the show. The automobiles have been emblazoned with statements written with the aid of seemingly scorned women and include, “Leaving You,” “You Suck” and “we are Over.” The marketing campaign is tagged #GG2D and has acquired a little of play on Twitter and Instagram including a beefcake part happening in la that has shirtless males “tattooed” with statements exhibiting enhance for girls.