California Coastal commission Launches #CheckTheCoast protection campaign

marketing campaign spokespeople Adrian Grenier and Sunshine within the Fog ask individuals to take a “coastie” to inspire donations to the offer protection to Our Coast and Oceans Fund on the CA tax kind.
on April 2, 2015

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Working with Gyro, the California Coastal fee (CCC) has launched check the Coast, an effort to make Californians aware about a test field on California tax returns that, if checked, will permit an individual to make a donation to the CCC. This donation can be used to give protection to California shoreline.

The campaign, which has enlisted the lend a hand of actor Adrian Grenier and surfer Sunshine within the Fog, encourages individuals to go to the coast, use their left hand to make a check mark, take a selfie, and share it to social media the use of the #CheckTheCoast hashtag:

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Steffan Postaer, government inventive Director at Gyro, has taken to his widespread Gods of promotion weblog to help get the word out. Of the hassle, Postaer says:

What i admire about this marketing campaign is how certain it is. Absent are images of the goo-infested birds washing up within the East Bay. Or the scary quantity of emaciated sea lion pups beaching themselves near point Reyes. No tangled fishing strains or plastic rings. No lifeless fish. That crap is happening and we all realize it. yet, we decided to eschew the attraction of grim truth in prefer of a more upbeat method, one that requested little from its individuals: merely a selfie and a buck or two.

The California Coastal commission is promoting the marketing campaign on their facebook and Twitter pages:

here is our superior software manager, Chris Parry, checking a #coastie for the offer protection to Our Coast and Oceans fund. learn…

Posted via The California Coast on Monday, March 30, 2015

Sunshine in the Fog is doing her part, mentioning the marketing campaign on her facebook page:

happy aloha friday!https://www.facebook.com/CaliforniaCoast?fref=tshttps://www.facebook.com/wedgecreative?fref=ts

Posted by Sunshine within the Fog on Friday, March 27, 2015

Sister group thank you Ocean is exhibiting some love for the campaign as smartly:

Offline support includes posters and outdoor:

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Some opinions expressed in this article is also those of a visitor author and now not essentially marketing Land. team of workers authors are listed right here.

concerning the author

Steve corridor is a advertising skilled, writer, author, group supervisor, photographer and all-around lover of advertising.

(Some pictures used beneath license from Shutterstock.com.)

 

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