California Milk Processors goal Hispanics With $2,000 Scholarship Contest

Working with Hispanic-targeted company Grupo Gallegos, the California Milk Processor Board has launched a bilingual fb contest known as “Milk & art Contest” or, translated right away from Spanish, “Drink Milk, Make art.”

the contest encourages moms and their children to publish a photograph of an unique piece of artwork created from a milk container for the chance to win $2,000 towards faculty lessons.

the competition is a part of the logo’s ongoing Fueling a greater Future marketing campaign which encourages consumers to make wholesome choices — together with ingesting milk, after all — to ensure the very best conceivable future.

It also seems to tie into its #BetterFutureMoms effort, in which it has enlisted a racially- and ethnically-various set of bloggers’ lend a hand to determine seven California mothers making a distinction.

the latest effort has also involved a gaggle of Latina mom bloggers so one can be displaying off their own milk art tasks and encouraging target market contributors to do the identical, working on behalf of the brand.

here’s a put up probably the most mother bloggers wrote about the contest and a “easy methods to” video from any other:

The blogger mothers also promoted the contest via social media.

right here’s one submission for the art contest:

Of the means, CMPB executive Director Steve James stated:

“At CMPB, we remember the essential position that mother plays within the lives of her children and we’re all the time on the lookout for positive the right way to have interaction her. The Milk & art Contest provides a healthful household activity that reminds mother of the nutritional importance of milk.”

the contest kicked off this week and will run through June 9. After that, a panel of judges will choose 10 finalists and four winners will be chosen by using a web based vote.

On partnering with mothers, Grupo Gallegos Chief inventive Officer Marty Orzio stated:

“mothers are imaginative and are always in search of new the right way to preserve their kids engaged and inspired. The art Contest creates a new party for drinking milk, while encouraging mothers and youngsters to spend quality time together, being creativity, bonding, all while incomes a possibility to kickoff a college fund.”

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Steve hall

Steve corridor is a marketing professional, writer, author, neighborhood supervisor, photographer and all-around lover of promoting.

(Some pictures used below license from Shutterstock.com.)