Parker, who reports jointly to Carat U.S. CEO Angela Steele and Dentsu Chief Client Officer Will Swayne, joins from Chief Marketing and Solutions Officer at direct marketing agency IWCO Direct, but previously held top jobs at Hearst’s iCrossing, McCann Worldgroup, Tribal DDB, and Goodby Silverstein & Partners.

In his new role, Parker will oversee the media teams across Microsoft’s business and product lines focusing on engaging media that accelerates growth.