Cedato offers Video Tech Stack for Publishers

Native video provider Cedato is out this week with a Tech Stack for Publishers that is designed to increase its customer base among mid-sized publishers of sites and apps.

This all-in-one stack contains features that the firm has been offering to its upper-tier clients, CMO Dvir Doron told me. But the new version is simplified in implementation, pricing and usability. A publisher can utilize the package with one tag, avoiding the need to integrate components.

There is a video player to deliver video ads or content, a video ad server, a hybrid video header bidding engine with client- and server-side features, outstream video units, an open API for developing custom outstream formats, and a self-service user interface.

There is also the CedatoX private video marketplace. Previously, Doron said, publishers could connect with demand partners on a one-to-one basis in the marketplace, but the newest incarnation allows publishers to reach aggregated demand partners en masse.

This marketplace connects programmatically with hundreds of media platforms and advertisers, generating more than 15 billion video impressions monthly in more than 2 million sites and apps.

Doron said his company’s previous focus had been on large publishers that frequently dealt with multiple ad tech partners. This new package is Cedato’s first push into the mid-tier, such as sites whose traffic is rated below position 2000 by Alexa.

[Article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.