Apple Intelligence is not available to the public, but a new report claims that some at the Cupertino, California-based company believe its AI lags at least two years behind industry leaders.

Internal studies at Apple show just how much ground Apple Intelligence needs to make up to reach ChatGPT’s level, according to Mark Gurman, Bloomberg columnist.

“The research found that OpenAI’s ChatGPT was 25% more accurate than Apple’s Siri, and able to answer 30% more questions,” Gurman wrote.

Apple’s advantage resides in the advertising industry’s love for its massive user base. The company can roll out AI features to millions of devices and make it accessible to all.

Microsoft-backed ChatGPT’s advantages range from simplifying complex topics to research and data analysis. And if you ask Marissa Mayer, she might cite the ability of the chatbot to make up words and acknowledge it.  

Mayer joined Google as the eighth employee in 1999 and in 2005 became vice president of search products and user experience, before moving on to lead Yahoo as CEO from 2012 to 2017.

Now she is focused on AI for services offered at a technology startup she co-founded called Sunshine.

“I asked ChatGPT for English words that have two g sounds like finger,” Mayer wrote on X during the weekend. “It came back with ginger, gingerbread and gymnogenic.”

Then she asked for the meaning of gymnogenic. ChatGPT admitted to making it up.

“I misspoke earlier; gymnogenic isn’t a recognized word in English,” ChatGPT told Mayer. “I must have been aiming for a more obscure term that didn’t fit the criteria.”

It went on to tell her that if she “were asking about something similar, gymnosperms are a group of seed-producing plants, but that’s unrelated to your original question about soft ‘g’ sounds.”

When asked why she found the response “remarkable,” Mayer said because ChatGPT made up the word. It was the first time in her personal use of AI that the bot recognized it produced a hallucination.

Mayer also called out Google Gemini for wrong explanations of words and phrases, and miscounted sounds, but said Gemini did find two words that ChatGPT missed.

Rob Leathern, who spent years as a product management leader working on trust, privacy and ads at Google & Meta, chimed in, writing that Microsoft backed Anthropic’s AI defined gymnogenic as a “substance or compound that has the ability to block or inhibit sweet taste receptors on the tongue, resulting in a temporary inability to perceive sweetness.”

Nashville-based AI consultant Kristof focused on using AI to brand and market suggested focusing on the “opportunity it created” to coin a new word.

“The word may not have existed before, but with a couple of quick discussions with GPT, I transformed it into a meaningful and much-needed term based on the combination of the roots: “gymno-” meaning “naked” or “bare” and “-genic” meaning “producing” or “causing” Gymnogenic (adj.).”

Apple Intelligence is not available to the public, but a new report claims some at the company believe its AI lags at least two years behind industry leaders. Internal studies at Apple show just how much ground Apple Intelligence needs to make up to reach ChatGPT’s level, according to Mark Gurman, Bloomberg columnist.