Colgate Launches official super Bowl ad & prolonged version Of Its #EveryDropCounts Spot
The 30-second advert will likely be Colgate’s first appearance as a perfect Bowl advertiser.
whereas most super Bowl brands are busy rolling out teaser ads prematurely of their legitimate recreation day spot, some are taking a distinct direction and posting the ads they plan to run all through the sport.
prior this week SoFi, an internet lending company and first-time super Bowl advertiser, released its 30-2nd recreation day advert together with a spot it plans on running sooner than and after the game.
Colgate, additionally a primary time tremendous Bowl advertiser, is some other brand to launch its respectable 30-2nd super Bowl spot, in addition to posting a protracted model of its advert.
the usage of the hashtag #EveryDropCounts to promote its marketing campaign encouraging water conservation, Colgate’s super Bowl advert highlights how a lot water we waste after we depart the tap working whereas brushing our tooth: “Brushing with the tap operating wastes up to four gallons of water. That’s greater than many people all over the world have in a week.”
in step with a document on Adweek, Colgate’s tremendous Bowl spot was created by means of the Peru-based Y&R company and at the beginning aired in 2014 for World Water Day in Peru and Columbia.
here’s the extended model of the ad:
along with the super Bowl advert and hashtag, Colgate has created a “Making each Drop of Water rely” net page, checklist recommendations on how to preserve water.
(Some images used under license from Shutterstock.com.)
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