Connexity Buys PriceGrabber In CSE Consolidation
company says the purchase makes it 2d biggest retail lead generator in the back of Google.
comparability purchasing engine, Connexity, is increasing with the acquisition of PriceGrabber, another comparability buying engine and retail lead-generation platform. both firms are headquartered in la, California.
Connexity, which rebranded from Shopzilla in 2014, says that the consolidation makes it the second largest retail lead era channel at the back of Google. Google fast came to dominate the business after turning its own purchasing platform, Google purchasing, into a paid inclusion channel in 2012.
Over 2,000 outlets use PriceGrabber to promote on homes comparable to Yahoo, Ask.com and its personal website, PriceGrabber.com, in step with the company.
“For shoppers, this combination will maximize the breadth and depth of product content material within both our comparison purchasing sites and our syndication network,” mentioned bill Glass, CEO of Connexity. “For publishers, it is going to create a simplified solution to get their product content material and monetization from a single API or feed, creating effectivity within the channel, and simplifying monitoring and reporting.”
Connexity also owns Bizrate Insights, an online seller rankings and reviews platform for retailers.
phrases of the deal were not disclosed.
about the writer
As 1/3 Door Media’s paid media reporter, Ginny Marvin writes about paid internet online affiliate marketing themes including paid search, paid social, display and retargeting for Search Engine Land and advertising Land. With greater than 15 years of marketing expertise, Ginny has held both in-home and agency management positions. She gives search marketing and demand technology advice for ecommerce companies and can be found on Twitter as @ginnymarvin.
(Some photography used below license from Shutterstock.com.)
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