Cookie chic: See How Saks Markets “Empire”-impressed style

individuals love Cookie on Empire, and why not? As played by means of Emmy-nominated Taraji P. Henson, the fierce, flashy ex-con music multi-millionaire clothes however she pleases and cuts competitors to ribbons with a lot “did she actually simply say that?” flair that Saks Fifth Avenue has launched a way line inspired by using Cookie Lyon and her outrageously dysfunctional clan.

“Cookie’s daring and speaks her mind, so her type displays those characteristics,” explains Saks Fifth Avenue advertising and marketing boss Mark Briggs. “We see Cookie in layered statement jewelry, leathers, animal prints, daring shade accented with energy heels and boots.”

Empire, which starts offevolved its second season September 23, spawned its personal merchandise line a couple of months ago when Twentieth Century Fox client products approached Saks. Briggs remembers, “The draw for us used to be not most effective to companion with the quantity-one show on television, but additionally to have a good time its tie to type,” Briggs explains. “We’ve seen Empire actors featured in Vogue and different fashion media, so naturally there is fashion synergy. That turned into for us a compelling reason to companion with Fox on this project.”

To translate Empire‘s flamboyant vibe into affordable client merchandise, Saks became to fanatics of the show, together with jewellery fashion designer Alexis Bittar (serpent-impressed collection); Cushnie et Ochs (silky jumpsuits); and MCM accessories (backpacks and handbags). “The goal was to make the gathering simple for our purchaser to achieve the characters’ appears to be like,” says Briggs.

personality-driven footwear

Saks additionally partnered with Jimmy Choo to design sneakers tailor-made to the show’s giant personalities. Choo can pay homage to Cookie with leopard stiletto knee-excessive boots. Her smooth-criminal ex-husband Lucious (Terrence Howard) impressed textured gray flannel lace-ups. And fans who want to emulate their rapper son Hakeem (Bryshere Y. gray) can investigate cross-check Choo’s suede excessive-prime sneakers.

popular culture Couture

Empire just isn’t the primary popular culture phenomenon to spark Saks-branded model. The retailer teamed with Disney on a Cinderella-themed line of shoes that reimagined glass slippers for the twenty first century. Shonda Rhimes’s Scandal additionally served as jumping-off point for a line of clothing, while the Saturday night are living fortieth Anniversary unique impressed Elizabeth James to design outfits in accordance with the express’s goofy Spartan Cheerleaders.

Empire As Eye sweet

This time around, Saks is pushing out its couture campaign thru an immense 272-page magalog and “easy methods to build your individual Empire” events staged at the retailer’s nine main market outlets. via October 7, flagship retailers in big apple and Beverly Hills intention to further excite buyers with Empire-themed window shows. Briggs says, “we would like this line to be reflective of all of the eye candy you see on the exhibit—distinct automobiles, big, lush offices, richly adorned brand new properties and curated wardrobes. The characters on Empire are so different, it actually allowed Saks to show off the breadth of our merchandise.”