Cruise’s autonomous vehicles return to Phoenix—this time with safety drivers

Cruise’s autonomous vehicles return to Phoenix—this time with safety drivers

Cruise faced intense pressure last year after a number of incidents showed vehicles stopping suddenly or obstructing emergency responses.

BY Jessica Bursztynsky

Cruise is bringing supervised autonomous driving back to Phoenix this week, more than six months after the company pulled all of its self-driving cars off the road following regulatory scrutiny.

“Safety is the defining principle for everything we do and continues to guide our progress toward resuming driverless operations,” the company wrote in a blog post. Cruise plans to gradually expand to Arizona’s Scottsdale, Paradise Valley, Tempe, Mesa, Gilbert, and Chandler. It hasn’t given a timeline on returning to other states, such as California or Texas. It also is unclear when it will begin offering fully driverless rides again.

Cruise faced intense pressure last year after a number of incidents showed vehicles stopping suddenly or obstructing emergency responses in San Francisco. The city ordered Cruise to cut its fleet in half while it investigated. Cruise complied and kept operating until its response to an October crash came into view.

A car hit a woman in San Francisco and flung her into the path of a Cruise driverless vehicle. The autonomous car hit the woman, stopped, and then dragged her roughly 20 feet as it pulled to the curb. The California Department of Motor Vehicles suspended Cruise’s permit to operate its self-driving cars in the state, citing “an unreasonable risk to public safety.”

 

Since then, the General Motors-backed company has been on a mission to restore public trust. Cruise voluntarily pulled all its driverless operations across the country, hired outside law and engineering firms to review the situation, and implemented a leadership shakeup.

 

 

ABOUT THE AUTHOR

Jessica Bursztynsky is a staff writer for Fast Company, covering the gig economy and other consumer internet companies. She previously covered tech and breaking news for CNBC. 


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