Crunchbase Extends Its Database With Dynamic Searches, Email Alerts

by , September 13, 2016

Crunchbase Extends Its Database With Dynamic Searches, Email Alerts

Crunchbase, an online business intelligence platform created by TechCrunch, announced the launch of Crunchbase Pro on Monday at the TechCrunch Disrupt conference. 

Crunchbase Pro extends Crunchbase’s searchable database of startup companies, leaders and funding history by adding several new features to help business executives search and identify potential partners, clients and investors.

Crunchbase has introduced automated monitoring and email alerts to the revamped platform, which allows users to customize lists of prospects, competitors or investors they would like to follow. The email alert system then notifies users when specific activity occurs, such as a competitor that is receiving funding.

Crunchbase has also introduced dynamic, customizable searches to the business intelligence portal so that users can search and analyze the interconnections of the startup ecosystem.

Crunchbase Pro users can search for companies by geography, recent or total funding, industry, and Crunchbase Rank, so that marketers can identify companies that align with their marketing objectives. The platform can also identify buy signals, a powerful resource enabling marketers to prioritize targeting customers that are most likely to convert to a sale.

Additional product features include analysis tools as well as Crunchbase Rank and Trending Score, which leverages algorithms to rank and score market trends and companies in real-time.

Crunchbase Pro’s data can also be exported via CSV so companies can perform their own individual analyses internally. 

The platform does not currently grant users visibility into who has searched for their company or competitors, but Crunchbase asserts that this feature is in their product roadmap to help marketers understand who is interested in their service or product.

Crunchbase Pro already has several large brand name clients signed as customers, including Bain & Company, Citibank, Deloitte and Microsoft. The platform is now available for an introductory price of $29 per month per user. 

 

 

 

 

MediaPost.com: Search Marketing Daily

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