Davos 2016: Leonardo DiCaprio, Mauricio Macri and Joe Biden Dominate the Social Headlines
January 25, 2016
After having arrived 20 minutes late to chair a panel on most cancers analysis, vp of the us Joe Biden apologised profusely to the ready target audience, joking that the sector economic discussion board in Davos had become so in style that even the secret carrier couldn’t get throughout the site visitors resulting from the world’s elite.
And indeed, as political leaders, lecturers, artists, celebrities and greater than 1,000 CEOs attended the arena financial forum in Davos-Klosters to share insights and form global agendas, the mountain city virtually tripled its population. We dug a little bit deeper to determine the cream of the crop this 12 months and used Talkwalker social media analytics to acquire insights into what social said about Davos 2016.
Davos 2016: the big image on Social
For our prognosis, we checked out data from 19-25 January and tuned in to the are living coverage on the discussion board’s professional site, the place there’s now a whole lot of recap material to look at. Our keywords lower back greater than 916k outcomes for the previous week, and the busiest day used to be Thursday, with more than 15k results at one point.
Social data presentations that pastime in Davos peaked on Thursday
the primary Days – big Oil Greed and the CancerMoonshot
Davos kicked off with a Welcome Message by way of the chief Chairman, Swiss tutorial Klaus Schwab, and the twenty second Crystal Awards, which recognize artists whose efforts to make stronger the sector symbolize the “spirit of Davos”. This 12 months, actors Yao Chen and Leonardo DiCaprio, artist Olafur Eliasson, and musician and entrepreneur will.i.am were honored.
The winners of the 2016 Crystal Awards // image taken from weforum.org
looking on the most pointed out people at Davos the use of Talkwalker sensible topics, Leonardo DiCaprio made the biggest impact by way of a long way when he condemned giant Oil for destroying the setting in his acceptance speech. Joe Biden and WEF chairman Klaus Schwab have been additionally within the high three of most talked about individuals.
the most pointed out people on Day 1 of the commercial discussion board
The social presence of David Cameron and Justin Trudeau elevated on Day 2
On Day 2, Leonardo DiCaprio and VP Biden nonetheless occupied the highest two spots, however the speeches of David Cameron and Justin Trudeau propelled them to spots three and four. David Cameron specifically generated buzz on social media with an impassioned speech about why the uk will hang a referendum on Europe, and his assertion that his u . s . a . will never be pleased with the theory of an “ever nearer union”.
Canada as a subject matter became more and more fashionable on Thursday as well, when a report presented at the conference declared it the 2nd highest united states of america in the world. An article on the topic by way of Vancitybuzz’s Lauren Sundstrom took the prime spot as essentially the most shared Davos article overall, with nearly 250k shares.
probably the most extensively shared article got here from Vancouver-based totally newsletter vancitybuzz
We took a have a look at how this text unfold on social media using Talkwalker’s Virality Map to identify the way it was once shared on more than a few social media structures.
The article used to be shared widely on Twitter and in online boards.
Argentina goes Switzerland at WEF
one of the crucial surprising traits about Davos 2016 used to be the shift in issues towards the end. When having a look on the prime influencers over the 7-day length we analyzed, five of the top ten influencers through engagement are Argentinian publications, and two are Canadian.
Out of the highest five influencers through engagement, 4 are Argentinian publications.
As the first Argentine President to attend Davos and with the united states going through a lot of economic issues, there was great hobby in Mauricio Macri’s trip – in Argentina and abroad. the new president was very active on social media during the adventure as well, and went from posting an image of his boarding passes (AirFrance, thoughts you) to commenting on his conferences with many world leaders. Macri simply took the highest spot as Twitter influencer for the adventure, his engagements even surpassing the reliable @wef Twitter account.
5 of the highest 10 influencers on Twitter are from Argentina
Mauricio Macri tweeted a picture of his boarding passes.
prime subject matters at This yr’s World economic forum (…or should we say ‘Foro Ecnonómico’?)
at last, we took a have a look at the general prime subject matters on the World economic forum 2016. The Argentinian president’s influence as soon as once more speaks for itself.
the top subject matters on the WEF 2016 had been dominated by using Mauricio Macri
Mauricio Macri is an ideal example of how politicians and trade leaders can direct a conversation on social media and grow to be a world presence. Macri (or his crew) expertly used photography that instructed ‘in the back of the scenes’ get right of entry to to followers – his boarding passes, Macri within the car working, him sitting down with world leaders in quiet corners at Davos.
one more factor…
With Davos in the headlines closing week, we asked the Twittersphere which trade chief they concept used to be probably the greatest at using social media and the winner was once… Richard Branson!
It’s price mentioning that regardless of their spectacular following on Twitter, neither Branson nor runner-up bill Gates confirmed up in our general prognosis of the highest individuals at Davos.
That’s it for our Davos 2016 recap! To get insights about what’s being stated about your brand or event on social media, head over to Talkwalker and request a free demo today!
Featured picture credit: CC/Flickr/Stewart Butterfield (cropped image & added World financial forum emblem)
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