Dentsu International has named Rohan Philips president of global product-media, a new position responsible for the development of the worldwide organization’s 2025 product strategy and roadmap.

Philips, who for the past four years has served as global Chief Product Officer of Dentsu International’s iProspect unit, previously held senior WPP’s GroupM and Publicis’ Starcom MediaVest Group units.

Based in Singapore, Philips reports to Dentsu International global Chief Product Officer Doug Ray.