Donald Trump Dominates 2015 Media coverage
December sixteen, 2015
Did you watch the debate closing night time? perhaps Jeb Bush put it absolute best when he mentioned that Donald Trump is a “chaos candidate.”
Trump’s chaotic relationship with the media, specifically, has confounded voters this political season (see some great summaries: right here, right here, and right here). The media, including Mashable,Huffington submit, The Atlantic, and others are having to rewrite their own rules relating to protection of Trump’s marketing campaign, and data has already proven that his place in the polls correlates extremely with how a lot media consideration he receives.
just how so much media coverage does Donald Trump obtain versus other issues?
As part of our latest research, the Parse.ly crew looked at readership patterns for the top information stories of 2015. We recognized the most-read stories in our community and located that Charlie Hebdo, Bobbi Kristina Brown, the Ashley Madison hack, Cecil the Lion, the Mayweather-Pacquiao combat, Ahmed Mohamed, and Rachel Dolezal topped the list (the Paris attacks had no longer yet came about once we ran our analysis).
in order to look at a story over a undeniable time period, we made the choice to simply embrace topics that had just one “experience” at their core, which excluded protection of different ongoing well-liked issues like President Obama, the Kardashians (actually), ISIS, and naturally, Donald Trump.
however to give you a sense of just how dominant protection of Trump was once in 2015, we when put next the volume of readership by using web page views of news including Donald Trump to the highest information subject matters identified above; how do they compare?
coverage of Trump acquired an equal quantity of web page views to all of the high information storiescombined.
Social Media driving Trump Discovery
One development that Trump coverage shares with the various top news stories Parse.ly looked at in our up to date Authority file? Social media drove extra web page views to the stories than search site visitors.
- 10.5 % of all referral traffic to articles about Donald Trump had been from search
- sixteen.6 p.c of all referral site visitors to articles about Donald Trump had been from social
This isn’t reasonably as so much social visitors because the truly “viral” tales we looked at in 2015 as a result of many readers discovered Donald Trump tales through more direct paths to web sites — including from homepages, emails, and beneficial stories.
So now we know the relative protection of Donald Trump compared to other topics this year, and how readers consume articles about Donald Trump, however we’re still left with the perplexing question that so much of the media still faces of their coverage of the 2016 presidential campaign:How must the media cover Donald Trump?
This put up in the beginning appeared in Parse.ly’s blog.
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