Duck Tape Re-Enacts college soccer game In actual-Time On Vine
the brand gets ingenious to raise awareness of its collegiate-themed (and otherwise colored or patterned) offerings.
On Monday night all the way through the university of Oregon and Ohio State university game, Pittsburgh company Bruner launched an actual-time advertising effort which integrated Vine, a miniature football container and a variety of Duck Tape brand duct tape.
the use of the miniature football container crafted partly out of Duck Tape, and gamers and penalty flags crafted completely out of Duct tape, the company re-enacted the game in real-time, filmed short videos and posted them to the brand’s Vine, fb and Twitter pages.
The stunt made sense for the emblem because it has relationships with both colleges in that it offers OSU-branded red tape to Ohio and Oregon-branded inexperienced tape to the university of Oregon. And in addition to, all these faculty children are all over Vine! And what school child doesn’t desire a excellent provide of Duck Tape of their dorm room?
the entire copy for the tweets and Vines were written on the fly as the game progressed. Hashtags such as #CFPChampions, #OREvsOSU, #GoBucks and #BucksWin have been used to offer the trouble legs.
when it comes to results, the stunt garnered 95,000 loops on Vine, seventy five,000 impressions on Twitter and 255,000 impressions on fb.
here’s the motion on fb:
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right here’s a representative pattern of the action on Vine:
The motion also performed out of Twitter with reposts of the Vines:
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Steve hall is a advertising skilled, writer, creator, neighborhood manager, photographer and all-around lover of merchandising.
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