Evergage has entered into a strategic alliance with the consulting firm Munvo to facilitate personalization in enterprise firms in several sectors, including retail, financial services and travel, the company announced on Thursday.

In addition, Munvo has created a personalization practice to serve its Fortune 1000 customer and has formalized its relationship with Evergage as a premiere services partner.

“Our clients are designing new customer journeys and experiences, yet we feel they are challenged to deploy and scale personalization because of MarTech stack complexities and marketing operations constraints,” states Rob Davis, managing partner for business development and alliances at Munvo 

He adds that the company was attracted by Evergage’s technology.  

Evergage offers behavioral analytics, a customer data platform and machine learning. These fuel personalization in multiple channels, including email, web and mobile apps, onsite search and call centers, the company says. 

The firm argues that both B2B and B2C customers want to be understood and have positive experiences based on their interests and preferences across touchpoints.  It cites a Gartner forecast stating that “by 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.”

Munvo brings “next best action” solutions to clients as they try to deal with the complex MarTech ecosystem, it says.