Ex-Nielsen information Scientist Doe Joins Programmatic tv Platform Clypd As analysis Chief
Tyler Loechner @mp_tyler, (September 08, 2015)
Programmatic tv provide-aspect platform (SSP) clypd on Tuesday introduced the appointment of Pete Doe as chief analysis officer. he’ll oversee clypd’s tv knowledge research initiatives, per a unencumber.
“information integration has turn into the largest hurdle to programmatic success,” Doe mentioned, adding that this hurdle proves a “distinctive opportunit[y]” for a researcher to crack the code, with the intention to discuss.
He used to be formerly SVP of information science at Nielsen.
prior to serving as SVP of information science at Nielsen, Doe held a number of other roles at the measurement firm, including stints as SVP of information integrations at Nielsen firm, managing director at NielsenConnections and VP of analytics and modeling at Nielsen analysis center.
prior to Nielsen, Doe held senior roles at RSMB, a London-based tv target audience agency.
Clypd’s choice to land a chief research officer should no longer come as a surprise. the company has been investing in tv information analysis for some time. earlier this year, as an example, clypd inked a take care of TiVo’s research and analytics department to reinforce the amount of audience information it had access to.
quickly after the TiVo partnership, clypd raised just about $20 million in a series B spherical of funding led through RTL crew, a German broadcaster owned by Bertelsmann.
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