Expedia Promotes #VanGogh2015 With Free journeys To Holland the usage of Twitter’s Flock To liberate

In party of the a hundred and twenty fifth anniversary of Vincent Van Gogh’s demise and to promote Holland as a vacation vacation spot, Expedia, in partnership with Netherlands Board of Tourism & Conventions, is using Twitter’s Flock to release feature. the trouble is focused to these living in Germany, France and the United Kingdom.

Flock to free up gives entrepreneurs a technique to incentivize people to tweet with a definite hashtag or retweet their posts, counting the collection of posts unless a certain numeric goal is reached and the reward is unlocked.

Tweets from the  @ExpediaUK, @ExpediaFR and @ExpediaDE Twitter debts, as well as display ads, will ship folks to unique touchdown pages on Expedia factors of sale the place consumers can use the Flock to release widget to tweet and retweet.

each week of the campaign will function a unique Van Gogh painting and Tweet goal, and the landing pages will use Twitter’s knowledge visualization capabilities to show engagement and unlocking progress in actual time. you can find one of the pages right here.

visitors to these pages simply click on the tweet button and a tweet is auto-stuffed with the campaign hashtag #VanGogh2015. As tweets are sent, brush strokes on the landing pages will slowly expose a Van Gogh murals.

as soon as the weekly tweet goal is reached, all contributors are entered to win a commute for two to Holland, and the tweet counter will reset.

the logo is hyping the promotion on every of the three u . s .’s Expedia Twitter and facebook pages together with weblog posts and on-line advertisements.

The Van Gogh Europe basis has its own Twitter page and is promoting the campaign, as neatly.

Expedia Media options, the promoting division of Expedia, is managing the marketing campaign.

Some opinions expressed on this article could also be these of a guest creator and no longer essentially advertising and marketing Land. team of workers authors are listed here.

concerning the creator

Steve corridor

Steve corridor is a advertising professional, writer, author, community supervisor, photographer and all-round lover of advertising.

(Some pictures used underneath license from Shutterstock.com.)