facebook gives high ingenious Awards To Ice Bucket challenge, always’ “Like a woman” Campaigns

facebook announced its fourth annual ingenious awards as of late, giving top honors to 2 campaigns that didn’t look like promotion.

The ALS Ice Bucket problem and the at all times “Like a girl” marketing campaign each and every obtained fb’s absolute best ingenious honor, the Blue Award. The Ice Bucket challenge received the Blue for good award for charitable and nonprofit companies, after achieving extra individuals than any facebook adventure rather than the 2014 FIFA World Cup and elevating greater than $220 million for ALS-associated charities. The all the time campaign, produced through Leo Burnett, drove home the purpose that doing something “like a lady” shouldn’t be thought to be an insult; in reality, on occasion it’s a bonus.

Neither were traditional merchandising, which is the point facebook is emphasizing with its annual creativity awards, timed to coincide with next week’s Cannes Lions global festival of Creativity. The message: one of the best merchandising on fb and Instagram is unique.

“the way in which manufacturers construct on fb and Instagram has evolved from final 12 months, as a result of folks have developed,” fb chief ingenious officer Mark D’Arcy mentioned in a facebook weblog put up. “we’re constructing for the place persons are, now not for the place they were.”

The winning entries have been picked by means of jury of 18 fb and promotion business executives from a pool of 2,seven-hundred submissions from 160 countries. That’s nearly 50% more entries from twice as many countries in years past, fb mentioned. And befitting the surge of facebook video, 70% of the entries had been video based.

here’s the entire record of award winners:

facebook Awards Winners – Blue

• “Like a woman” — Leo Burnett Toronto, Chicago, London/Holler and Procter & Gamble (u.s.a.)
• Ice Bucket problem — The ALS association (usa)

fb Awards Winners – Gold

• “Love Has No Labels” advert Council (R/GA)
• “i’ll want i want” under Armour (Droga5)
• KAFA (Leo Burnett Beirut)
• “KissaLot underneath the Misletoe” LOT Polish airways (DDB&tribal Warszawa)
• “GT journey – Viral Gaming for Kia” Kia Motors Europe GmbH (LA pink)

fb Awards Winners – Silver

• “Band of manufacturers” Newcastle Brown Ale/Heineken united states of america (Droga5)
• “New friend Requests” Kraft meals (CP+B)
• “construct a GLA on Instagram” Mercedes-Benz u.s. (Razorfish)
• “Buds for Buds” Anheuser-Busch (Gratafy)
• “preserve strolling Lebanon” Johnnie Walker (Leo Burnett Beirut)

fb Awards Winners – Bronze

• “If We received” Newcastle Brown Ale/Heineken united states (Droga 5)
• “Photoshop Halloween murder thriller” Adobe (Edelman Digital)
• Inspirational business Choir” GoDaddy.com (Barton F. Graf 9000)
• “Hypermade” Lowe’s (BBDO new york)
• “facebook 1000 to 1″ Lexus (crew One u.s.a.)
• “against the solar” American film firm (DigitasLBi the big apple)
• “The purple go Connection” Singapore purple move (MRM/ MCCANN Singapore)
• “Share it to end it” Cabcy (JWT Singapore/Mirum)
• “the first post in Braille” Union Nacional de Ciegos del Peru (McCann Lima)
• “found in Guanabara” Menos 1 Lixo (personnel Brasil)
• “Ghita The Social Shepherd” Vodafone Romania (McCann Erickson Romania)
• “Language of football” Nike (Razorfish)
• “Fly With Us” Avinor (Creuna AS)

about the writer

Martin Beck

Martin Beck is 1/3 Door Media’s Social Media Reporter, covering the latest information for advertising and marketing Land and Search Engine Land. He spent 24 years with the los angeles instances, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the university of Missouri journalism college, Beck began began his occupation on the instances as a sportswriter and copy editor. practice Martin on Twitter (@MartinBeck), fb and/or Google+.

(Some photography used under license from Shutterstock.com.)