Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

admin
Pinned May 28, 2020

<> Embed

@  Email

Report

Uploaded by user
Facebook just bought Giphy
<> Embed @  Email Report

Facebook just bought Giphy

Kris Holt, @krisholt

May 15, 2020
 
Facebook just bought Giphy | DeviceDaily.com

Facebook has bought the GIF-sharing service Giphy, which will now be a part of Instagram. It plans to integrate Giphy’s library more deeply into Instagram (where GIFs are especially prevalent in Stories) and other Facebook services. Although Facebook didn’t reveal how much it paid for the seven-year-old company, Axios reports that the price was $400 million.

“By bringing Instagram and Giphy together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct,” Facebook’s vice president of product Vishal Shah wrote in a blog post. Facebook has used Giphy APIs for years to bring GIFs to its various services. Instagram alone is already responsible for about 25 percent of Giphy’s daily traffic, according to Facebook, and the company’s other apps account for another 25 percent. 

At least for the forseeable future, Facebook isn’t going to wall off the service, which makes money from branded content, for its exclusive use. “We will continue to make Giphy openly available to the wider ecosystem,” the Giphy team wrote.

You’ll still be able to upload and remix your own GIFs. Developers and Giphy’s API partners will also still have access to the massive GIF library, as well as Giphy’s stickers and emoji. Those partners include the likes of Twitter, Slack, Skype, TikTok, Tinder and Samsung.

Engadget RSS Feed

(13)