facebook Launches Canvas So Publishers Can Create “fast” advertisements

Michael Grothaus February 26, 2016

fb has formally rolled out its Canvas ad platform. Canvas has been in trying out due to the fact closing year and has often been referred to as “quick ads” on account of the way it mimics facebook’s speedy Articles platform for publishers.

Canvas was once created to provide advertisers easy tools to create media-wealthy full-display ads within the facebook app itself that load virtually immediately—similar to rapid Articles do. ahead of the rollout of Canvas, ads in facebook’s mobile information Feed wanted to load and open in an in-app internet browser window when clicked and once displayed an ad could by no means really be full-screen as it was constrained with the aid of the in-app browser. also as cellular websites have grown more advanced, the load occasions for these advertisements hosted on mobile internet sites have elevated, some taking so long as 10 seconds to load—a size of time through which the person who clicked on the advert may grow bored with waiting to peer it.

Canvas solves both these issues for publishers via exhibiting such advertisements in the facebook cell app itself and by using having the endpoints of these commercials preloaded so they appear virtually immediately when a user clicks on the advert hyperlink in the information feed. The Canvas tools for ad makers features a drag-and-drop design with out a coding wanted. brands can create commercials with movies, animations, carousels, GIFs, product catalogs, and tilt-to-view images.

In its trying out facebook has discovered that Canvas advertisements maintain customers engaged for longer than conventional ads. Canvas advertisements can also be up to 70 seconds long and 53% of users that click on on a Canvas advert stick around to view at the least half of it. the common Canvas ad view time is an astounding 31 seconds.

For advertisers, Canvas ads gained’t price more, both. They’ll be priced at the exact same price as facebook’s customary news feed ads are. And users of facebook’s cell apps don’t need to fear either. the company says Canvas gained’t result in customers seeing extra ads than they do now.

Advertisers who are focused on Canvas can join to make use of the platform right here. at present Canvas advertisements are most effective on hand in fb’s cell app, but the company is engaged on ways to carry them to its different apps, like Instagram.