facebook Surpasses YouTube, Barely, In super Bowl business Video Views [Report]

iSpot.tv says fb’s share of super Bowl ad video views is far up this year, and has edged prior YouTube.

Matt McGee on February three, 2016

Let the YouTube vs. fb video view debate continue.

in step with the tv advert analytics company iSpot.television, extra super Bowl ads and teaser videos are being watched on facebook than YouTube thus far this yr.

In knowledge sent to advertising and marketing Land counting video views thru Tuesday (February 2nd), the corporate says there have been seventy five million tremendous Bowl advert video views on fb, compared to 74.9 million on YouTube. final yr at this time, iSpot.television says YouTube had a huge lead in video views — 87.6 million to forty five.5 million.

Chart created with AMCharts.com.

There’s been a combat going on over video views between fb and YouTube, and it includes last 12 months’s super Bowl. shortly after the game, seen Measures shared information exhibiting that facebook earned 25 % of all tremendous Bowl commercial views on-line. YouTube took exception to the suggestion that its dominance of on-line video viewing used to be in jeopardy. Two days later, YouTube said it was still the king of tremendous Bowl business viewing online and that time spent looking at tremendous Bowl advertisements had already surpassed all of the previous calendar year.

one of the most challenges in making an apples-to-oranges comparison is how video views are counted. fb very generously counts a view when a user watches as a minimum three seconds of video. On YouTube, a view is “around” 30 seconds, the corporate says.

however for the record, iSpot.television says it makes use of the 3-2nd standard for counting both fb and YouTube views.

in regards to the creator

Matt McGee

Matt McGee is the Editor-In-Chief of Search Engine Land. His information profession comprises time spent in tv, radio, and print journalism. After leaving conventional media within the mid-1990s, he started out creating and advertising web pages and persevered to offer consulting services and products for more than 15 years. His search engine optimization and social media purchasers ranged from mom-and-pop small businesses to one of the crucial high 5 online retailers. Matt is a longtime speaker at advertising situations around the U.S., together with keynote and panelist roles. He can also be discovered on Twitter at @MattMcGee and/or on Google Plus. that you may learn Matt’s disclosures on his non-public blog. you could attain Matt by way of electronic mail the use of our Contact web page.