facebook trying out Watch Later option For Future Video Consumption

to this point, 2015 has been the yr of Video for fb. With lofty merchandising plans, instructed movies and embedable auto-play videos, fb is having a look to cement their position within the on-line video space. a brand new function being examined could help in their push towards YouTube.

facebook is checking out a new “Watch Later” button that allows customers to flag a video so they are able to watch it at a later time. the brand new button was once spotted for personal computer viewers as a small overlay within the upper right corner. this selection appears to operate in a similar fashion to facebook store, the article-saving feature launched twelve months in the past. of course, this is just some other cause of entrepreneurs to push video content on fb and for advertisers to maintain facebook video prime-of-mind.

this feature may benefit the social network through holding customers on the web page longer, whereas permitting them to come again later at their own amusement. as a substitute of hoping users come again to fb to peer a video when they have got time, this permits for a extra “channeled” expertise. whereas good, this isn’t new. YouTube presently has this feature displayed as a clock in the bottom proper of videos.

For more knowledge, see the report from TechCrunch. image courtesy of TechCrunch.

about the writer

Greg Finn

Greg Finn is the Director of marketing for Cypress North, a company that provides world-classification social media and search advertising services and products and web & utility building. He has been within the internet advertising industry for 10+ years and makes a speciality of Digital advertising. which you can also to find Greg on Twitter (@gregfinn) or LinkedIn.

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