Facebook updates Ads Reporting & introduces new ‘creative reporting’ metric
Creative reporting lets advertisers compare which ad creative elements deliver the best results across campaigns.
Facebook is expanding its reporting options since merging its Ads Manager and Power Editor last September.
Advertisers will soon have access to an updated Ads Reporting platform that includes a drag-and-drop feature to customize the report around the metrics they want front and center.
“This new Ads Reporting experience will enable you to analyze dimensions such as age, gender, placement and more to better understand how your ad performed,” says Facebook.
The newly updated reports will include a side panel that lets advertisers edit ads on the same screen as the campaign page so that they do not have to go back and forth between tables in the Ads Manager and editing panel — making it possible to duplicate or delete campaigns, ad sets and ads.
Reports will also have a new “creative reporting” metric to give advertisers insight into the creative ad elements — headline, text, call to action, image, video — that are performing best. Any creative used in multiple campaigns, ad sets or ads will be tracked to compare its results across campaigns.
Facebook says the updated Ads Reporting is rolling out over the next month, and that it is focusing its advertising efforts on efficiency, education and optimization during the next year.
About The Author
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.
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