Facebook’s Q4 2016 earnings report in 7 charts

The numbers that matter from Facebook’s latest quarterly earnings report and what they say about the social network’s ad business.

Tim Peterson on February 1, 2017

Facebook makes a lot of money…

… and the money it makes from advertising keeps growing at a steady pace…

… because a lot of people use Facebook…

… especially on their phones…

… which has convinced advertisers that Facebook’s mobile audience is really valuable…

… making each member of Facebook’s audience increasingly more valuable…

… and enabling Facebook to sell more ads at higher prices.

About The Author

Tim Peterson

Tim Peterson, Third Door Media’s Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat’s ad plans, Hulu founding CEO Jason Kilar’s attempt to take on YouTube and the assemblage of Amazon’s ad-tech stack; analyzed YouTube’s programming strategy, Facebook’s ad-tech ambitions and ad blocking’s rise; and documented digital video’s biggest annual event VidCon, BuzzFeed’s branded video production process and Snapchat Discover’s ad load six months after launch. He has also developed tools to monitor brands’ early adoption of live-streaming apps, compare Yahoo’s and Google’s search designs and examine the NFL’s YouTube and Facebook video strategies.

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2016 Charts Earnings Facebook’s Report