model model objectives Digital Savvy customers With boulevard-View-Powered cell App

To carry its fashions to a broader, younger and extra inclusive target market all over the very unique Shanghai style Week, formative years urban style model Me & metropolis, working with Fred & Farid Shanghai, launched a marketing campaign it known as #FashionStreetView.

the logo and company labored with China’s Tencent Maps to create a a customized, street-view-powered cellular app that highlighted Me & metropolis’s style off the catwalk and in a extra real looking atmosphere, the road.

To create the personalized street views, Shanghai’s most popular streets had been reshot and pedestrians were replaced with models carrying Me & city garb, primarily transforming the digital streets right into a digital runway because the campaign video explains:

customers of the app are able to check out the clothing in actual world settings and purchase what they like immediately inside the app.

Fred & Farid says the app accomplished 20 thousands and thousands views which is 800 times the dimensions of the audience reached with the aid of Shanghai type Week.

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Steve hall

Steve hall is a marketing skilled, writer, writer, neighborhood supervisor, photographer and all-around lover of advertising.

(Some pictures used underneath license from Shutterstock.com.)