First appear: The Making Of Coldplay’s select your individual destiny Video For “Ink”

In November, pop-rock titans Coldplay released an exquisite and fascinating interactive video for “Ink,” a single from their chart-topping 2014 album Ghost stories. The animated clip, developed with the aid of la design agency Blind, is a choose-your-personal-adventure-model story a few misplaced tourist given a couple of alternatives to chase his elusive lover or go his own means. In all, there are more than 300 that you can think of paths and stories a viewer can expertise.

within the new at the back of-the-scenes video, members of Blind’s inventive staff describe the two-month strategy of conceiving and creating the video, which makes use of a expertise referred to as Treehouse that was developed via the big apple company Interlude. Treehouse is identical technology that Bob Dylan used final yr to create the interactive video for his 1965 classic “Like A Rolling Stone.” That video allowed customers to click among 60 fake television shows of more than a few genres, all dubbed with the music.

“probably the most challenging part of all of this was once figuring out fully benefit from the interactive medium,” says director Matthew Encina. “We had to create a narrative with inherently interesting picks to make, engaging viewers to wonder, ‘What would happen if I selected something else?’”

which you can experience the “Ink” video here.