omit user boom, take a look at Twitter’s file earnings

Wall boulevard continuously fixates on Twitter’s slowing increase in month-to-month customers — and as of late Twitter suggested that its person base has by no means grown extra slowly — however the company will probably emphasised a special scoreboard: its accelerating revenue.

And the news there is very sure. Twitter stated fourth quarter earnings of $479 million. That’s ninety seven% higher than closing year at this point and a 32% increase over the 1/3 quarter. the overall also beat Wall street expectations by means of about $26 million and gave the company its first $1 billion yr with $1.4 billion in 2014 revenue.

Twitter hopes that news will overshadow the fact that it handiest brought four million monthly lively users within the quarter. the corporate had 288 million users on the finish of 2014, up 20% over the end of 2013 however simplest up 1.four% over the third quarter.

CEO Dick Costolo mentioned boom this quarter is on course to come to “customary” levels. that might mean between thirteen and 16 million. “Early outcomes indicate that the absolute collection of internet customers delivered in Q1 will probably be just like what we saw all the way through the first three quarters of 2014,” Costolo said in a free up.

Twitter additionally said that timeline views reached 182 billion for the fourth quarter, 23% year-over-12 months elevate. And that ad revenue per thousand timeline views reached $2.37, a rise of 60% yr-over-year.

earnings itself produced Twitter’s most favorable chart, showing a sharp quarterly uptick:

Twitter has working exhausting to battle the perception that slower consumer boom is hurting its potential as a business. In November, it spent a full day imparting plans to analysts and in the first weeks of this year, the corporate has unleashed a flurry of new merchandise and lines, including client video, group messaging and a way to floor content to users that they are going to have overlooked.

It has additionally been experimenting with an “instant Timeline” to present new users better content material immediately with no need to observe any person. And this week, the company took a step towards monetizing the target market that views tweets off the Twitter network, announcing its first partnerships to promote promoted tweets on third-birthday celebration websites.

Twitter executives will take questions from analysts in a name these days at 5 p.m. ET. you could hear in right here.

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Martin Beck

Martin Beck is 1/3 Door Media’s Social Media Reporter, protecting the latest information for marketing Land and Search Engine Land. He spent 24 years with the la times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the college of Missouri journalism college, Beck began began his profession at the occasions as a sportswriter and duplicate editor.