From Gen Z to baby boomers, Crocs emerges as a favorite brand across all age groups
The ongoing tale of Crocs’ comeback from the brink of extinction continues as a new report finds the cushy footwear among the top of the fastest-growing brands of 2022.
Morning Consult ranked Crocs as its No. 2 overall among all U.S. audiences, just behind Meta. But Crocs was a fastest-growing brand among all generations surveyed except Gen Z. And even then, the report states, that’s just because the shoes are already so popular with young adults.
For millennials, Crocs ranked at No. 15, just ahead of Apple’s Airpods. It ranked at No. 14 for both Gen X and baby boomers.
Named one of Fast Company‘s Most Innovative Companies last year, Crocs was also a crown jewel in designer Salehe Bembury’s big year, with a hit collaboration featuring Bembury’s thumbprint on the sole.
Morning Consult’s report, which measures growth by purchase intent, credits Crocs’ cross-generational popularity to “speaking to brand fans’ uniqueness and creativity . . . Crocs secret sauce lies in iterating on trend-driven styles and accessory options without alienating a core fan base attracted to the shoe’s function and comfort.”
Meanwhile, Meta’s top overall rank was largely credited to broader awareness of the brand beyond Facebook, with particular strength among Gen X and baby boomer consumers surveyed.
Beats by Dre, SToK Cold Brew, and Milwaukee Tool rounded out the top five fastest-growing brands. Check out the full report here.
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