GAO Stares again At Facial attractiveness
Laurie Sullivan @lauriesullivan, September 9, 2015
The U.S. government Accountability place of business (GAO) just lately performed a study into the usage of industrial facial attractiveness know-how.
The findings have a look at the makes use of of facial recognition technology in a industrial environment, however no longer by way of government companies. The learn about also looks into privacy concerns which have been raised, proposed very best practices and business privateness insurance policies, and potentially appropriate privacy protections underneath federal legislation.
mockingly, the GAO admits no federal privateness legislation regulates business uses of facial popularity technology, and laws do not totally handle key privacy issues stakeholders have raised, such because the instances beneath which firms use the know-how to determine individuals or monitor their whereabouts.
Facial recognition know-how, one of many biometric technologies, measures and analyzes physiological or behavioral characteristics. the usage of the digital camera on a device comparable to a pc or a smartphone, marketers glean insights into intent. the info helps to decide the correct ads to serve.
Facial recognition might initiate a collection of messages, but in the united states the know-how primarily detects traits, reminiscent of age or gender, to tailor relevant digital promotion and messages, slightly than deciding upon unique folks.
privateness advocacy firms, government agencies, and others have have raised concerns that information amassed or related to facial recognition expertise might be used, shared, or bought in ways in which consumers don’t keep in mind, look ahead to, or consent to.
“Gaps exist within the shopper privateness framework, and the privateness considerations which have been raised via facial popularity expertise function but another example of the need to adapt federal privacy legislation to reflect new technologies,” according to the report.
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