Geofeedia Launches updated vicinity Monitoring Platform & iOS App

Geofeedia, the positioning-primarily based social media monitoring and analytics company, announced these days the launch of an iOS app and the newest model of its platform.

The Chicago-based firm helps enterprise customers — together with McDonald’s, Dell, the associated Press, BBC and CNN — gather geographically sourced information from Twitter, Instagram, fb, YouTube, Picasa, Flickr, Twitter and other social channels. With these days’s launch, the corporate has added Sina Weibo, the well-liked chinese language microblogging network.

the new platform contains an up to date interface and sooner processing. the company says it might probably deal with more than 10,000 posts a 2nd and 1 billion day by day throughout the “biggest region-based totally information set in the world.” Geofeedia has additionally introduced sentiment prognosis, identification of prime influencers and performance to gather information about more than one places. the brand new iOS app, to be had now in the Apple store, gives shoppers the ability to trace the info while they are on the go.

Geofeedia says the site-primarily based social knowledge it tracks makes its platform advanced to different social listening programs, citing its own analysis exhibiting that 74% of social chatter can’t be discovered with hashtag and keyword monitoring. the brand new liberate, Geofeeding co-founder and CEO Phil Harris said, enhances that benefit.

“Our upgraded platform augments the worth of social media as an impressive software to get the heartbeat of any location world wide,” Harris mentioned in a unlock. “whether it’s to gain situational awareness in a crisis, deal with public safety at events or generate gross sales leads at stores, we offer users with probably the most actionable intelligence in actual-time. further surroundings Geofeedia except for other social media monitoring expertise, our app is the one strategy to simply empower customers with geo-tagged actual-time social media data on the go.”

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Martin Beck

Martin Beck is 0.33 Door Media’s Social Media Reporter, overlaying the most recent information for advertising and marketing Land and Search Engine Land. He spent 24 years with the los angeles instances, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the university of Missouri journalism college, Beck started began his career at the times as a sportswriter and copy editor. apply Martin on Twitter (@MartinBeck), fb and/or Google+.

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