German cell marketer Glispa declares buy and launch of Ampiri ad mediation platform

Berlin-based totally international firm now offers ads from different networks to its shoppers, with centered segmentation to be had via its target market Platform.

Barry Levine on March 25, 2016

mobile advertising and marketing agency Glispa announced this week the launch of its Ampiri ad mediation platform. The addition manner the Berlin-based company is now offering other ad networks to its app publishers as its ads grow to be just another option, moving the company closer to a one-cease advertising retailer for app makers.

closing 12 months, Glispa obtained the St. Petersburg, Russia-headquartered MoneyTap platform, a purchase that additionally it is now formally asserting. That platform, which came with get right of entry to to a number of hundred ad networks and demand-facet platforms (DSPs), has now been integrated into the Glispa stack and rebranded as Ampiri. Deal terms have not been announced.

Glispa’s stack prior to now integrated services for person acquisition, consumer engagement and app store ranking, in addition to an ad service launched closing summer that makes a speciality of in-app native ads. the company supports iOS, Android and solidarity apps, a lot of which might be video games.

Chief Product Officer Freddy Friedman advised me that advertisements for Glispa, some of the ad demand sources on Ampiri, will get no special treatment. The platform, he said, “picks up whichever advert network performs higher.”

simply as Glispa has supplied different kinds of ads along with native, Ampiri will emphasize in-app native ads, however others — together with interstitials, banners and rewarded video — may even be offered.

compared to the opposite advert mediation structures available in the market, Friedman pointed to a number of differentiators: ease of use, the selection of using Ampiri through the firm’s managed carrier or as a self-serve platform, guide overrides of programmatic tactics and full transparency at every step.

And, he mentioned, Ampiri customers may have get entry to to Glispa’s audience Platform data administration platform, in order that app publishers can employ their own anonymized person information — or others’ — to create segments for ad targeting. Glispa, which claims it may attain a thousand million customers internationally, has concerned about rising markets, and Ampiri permits a publisher to decide on the most effective advert network for a given united states of america.

An ad mediation platform allows an app publisher to attach with lots of of advert networks and media buyers’ demand aspect platforms, thru one device construction package (SDK). The platform routinely selects the best buyer in the market, in line with writer-set criteria.

here’s a report monitor from Ampiri:

about the writer

Barry Levine

Barry Levine covers marketing expertise for 1/3 Door Media. up to now, he covered this area as a Senior author for VentureBeat, and he has written about these and different tech topics for such publications as CMSWire and NewsFactor. He based and led the web site/unit at PBS station 13/WNET; worked as an internet Senior Producer/author for Viacom; created a successful interactive game, PLAY IT by EAR: the first CD sport; based and led an unbiased movie show off, center reveal, based totally at Harvard and M.I.T.; and served over 5 years as a consultant to the M.I.T. Media Lab. you will see him at LinkedIn, and on Twitter at xBarryLevine.