Goddess Alert: European Wax heart Searches For subsequent high version
Larissa Faw, (June 10, 2015)
European Wax center (EWC) continues to position itself at the greater end of the beauty class by using teaming with like-minded companions. up to now, the emblem has aligned with ny’s fashion Week, the Academy Awards, and “Fifty hues of grey.”
Now, the hair removing franchise is launching its first-ever “summer time Goddess 2015 variation Search” in partnership with Wilhelmina fashions and the feminine-centric platform Popsugar.
the competition awards one winner with a three-yr contract with the excessive-model modeling company.
This initiative has required teamwork throughout multiple businesses. It began with the general public members of the family AOR, Corbin-Hillman Communications, which developed the core program with Wilhelmina in an effort to promote the emblem’s summer season positioning, “Let’s give the solar one thing to worship” created by way of StrawberryFrog, European Wax middle’s promotion company. Social media is treated through AOR Laundry provider and digital merchandising is overseen by Publicis Groupe media agency Spark.
underneath the promotion, EWC girls taller than 5’eight” and between 18 and 30 enter at Popsugar.com/summergoddesssearch thru July 20. along with the registration type, the hub features magnificence guidelines and details about in-person casting calls held in big apple, l. a., and Miami.
Over the route of the competition, this destination will proceed to be up to date with customized content, including blogger posts on the ecu Wax heart expertise, native content material, and customized testimonial movies shot by way of PopSugar’s film crew on the new york and LA casting calls.
Between July 28 and August 1, the hub will change into a platform the place guests can vote for their high select of 20 candidates. The winner shall be a part of the highest 5 who transfer to the judging spherical of the competition in Miami, FL on August 19th and twentieth. right through this experience, the winner will be introduced adopted via an after-celebration for VIP guests.
as well as, Popsugar will invite a couple of of its Instagram followers to this celebration to report and submit about this adventure and one will likely be selected to serve as a choose.
although Wilhelmina has partnered with manufacturers reminiscent of Macy’s, shape and men’s fitness for earlier model search competitions, company executives say that is the first time the modeling agency has presented a search executed so heavily thru social media.
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