Google ad Chief: “how many Of facebook’s Video Views Are Engaged?”

The struggle for online video supremacy seems is heating up. A Google advert executive despatched a shot throughout fb’s bow as of late.

Google’s promotion chief Sridhar Ramaswamy wondered the value of facebook video, when the social network counts views after most effective three seconds of consideration.

“what number of of fb’s video views are engaged views?” Ramaswamy asked in an interview with The Wall boulevard Journal on the advert:tech convention in San Francisco.

Touche? We emailed a fb spokesperson for comment and we’ll update this submit if we get a response.

The fight has been joined within the closing yr, after facebook started pushing more video into customers’ information Feeds in June. facebook COO Sheryl Sandberg has stated serving more natural video is intended to make the appearance of video commercials appear extra natural to individuals. facebook hasn’t mentioned how a lot it’s making from video promoting, however it is growing a whole lot of cover for video advertisements, reporting in April that it’s serving greater than four billion video views a day.

but fb’s view metrics have led to some raised eyebrows. Video on fb autoplays in news Feeds and a view is triggered after three seconds of a consumer’s consideration. YouTube, however, counts a view after about 30 seconds. other video structures have their own standards as we mentioned last week.

about the author

Martin Beck

Martin Beck is 0.33 Door Media’s Social Media Reporter, masking the newest news for advertising Land and Search Engine Land. He spent 24 years with the l. a. instances, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the college of Missouri journalism school, Beck began started his career at the times as a sportswriter and replica editor. apply Martin on Twitter (@MartinBeck), facebook and/or Google+.

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