Google AdSense publishers get more control over the ads that can show on their sites

Whether to improve relevancy with their content or to keep competitors from advertising on their pages, publishers want control over the types of ads that can run on their sites.

Google announced Tuesday that it is expanding the capability for publishers to opt out of certain ad categories and has increased the number of categories and subcategories from 250 to 470.

More detailed subcategories give publishers greater refinement in blocking ads on their sites.

For example, instead of blocking the category “Apparel,” you can now pick any of the new subcategories, “Sunglasses,” “Handbags” or “Watches.”

The feature is now available in all AdSense markets and supports Chinese (simplified), Dutch, Polish, Russian and Turkish, in addition to English.

About The Author

Ginny Marvin

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.