Google AdX, OpenX & Rubicon project stay high-Rated Programmatic marketers
Casale Media is out, LinkedIn is in the high 20 on Pixalate’s January vendor trust Index.
Google AdX, OpenX and Rubicon venture held onto their prime-three rankings on the January vendor trust Index of programmatic advert retailers issued through Pixalate, a programmatic analytics platform.
aimed toward giving consumers a baseline measure of stock high quality metrics amongst retailers, Pixalate’s rankings are based on an analysis of billions of ad impressions served throughout open advert exchanges.
(click to magnify.) prime Rated Programmatic ad dealers, January 2015. supply: Pixalate
final month an affiliation of national Advertisers study estimated advertisers might lose up to $6 billion to commercials considered handiest by means of bots. according to the business’s ad fraud troubles, Pixalate launched the seller belief Index in December to present RTB patrons an unbiased measure of advert high quality. Jalal Nasir, Pixalate Founder and CEO mentioned of the Index, “amount-based metrics–corresponding to attain, for example–tell brands a limited story. We consider that full transparency will carry trust to our business.”
There are extraordinary absences from this record reminiscent of Yahoo audience network, Conversant, RadiumOne and Burst to call just a few of comScore’s high advert agents ranked via reach.
This month Casale Media, audience sq., Lijit Networks and Bizo every fell out of the highest 20 rankings issued in December. They have been replaced by means of LinkedIn community show, Sovrn, Collective alternate and hi-Media.
ComScore itself, introduced ultimate week that it has launched writer belief Profiles, a collection of impartial pre-bid metrics that media patrons can access in an instant in programmatic buying and selling systems to help bring extra transparency to automatic shopping for.
extra on Pixalate’s vendor trust Index methodology is available here.
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