by Laurie Sullivan @lauriesullivan, February 24, 2017

Google launched Accelerated Mobile Pages one year ago today, February 24, in an effort to speed up the mobile Web. Also on Friday, Adobe Analytics released data showing that U.S. publishers now see 7% of their traffic coming in through faster-loading AMP pages as of December 2016.

Between April 2016 and December 2016, Google AMP grew 405%, with an 896% spike in traffic during November 2016.

The findings from Adobe’s 2017 Mobile World Congress Report, scheduled for release Monday, are based on an analysis of more than 1.7 trillion visits to more than 16,000 mobile Web sites from January 2014 to January 2017. Google AMP analysis is based on data from top U.S. publishers between the dates of April 2016 and December 2016.

The SEM Post also notes that this week, Google began display recipes using AMP in mobile search results in regular card-style formats as well as the AMP carousel style.

In fact Jennifer Slegg, founder of The SEM Post, also reports Google is now showing AMP carousels for local review sites in the Google search results. “The carousel can appear as the first organic search result, following the local map pack,” she writes, providing screen shots of non- and AMP optimized formats.

MediaPost.com: Search Marketing Daily

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