Google Blocks 254 Million unhealthy ads From Serving Up In 2014
by means of Laurie Sullivan, (February 04, 2015)
Google banned greater than 214,000 advertisers from serving commercials across its community in 2014, and blocked more than 524 million “bad advertisements” within the course of. the company has launched its annual document, which unearths a sharp raise from the prior year — up from 350 million in 2013 — in addition to a decline when it got here to banning advertisers at more than 270,000.
When it came to selling counterfeit items, Google banned greater than 7,000 advertisers in 2014 — down 50% from the prior year — and 82,000 in 2012. It additionally eliminated 250,000 websites from Google’s advert network for overlaying hyperlinks to malware, 4.three million disapproved for violating copyright AdWords infringement insurance policies, and 9.6 million ads eliminated for healthcare-associated violations.
while many advertisers promoting dietary dietary supplements provide correct data, some dangerous actors use outrageous claims to entice consumers.
In 2014, TrustInAds.org, a group that includes Google, AOL, Yahoo and others, launched a document displaying the collection and elimination of more than 2.5 million ads related to weight loss and dietary supplements all the way through the previous 18 months.
Google additionally stories in its numbers that greater than 5,000 advertisers were banned for attempting to apply phishing, and greater than forty three million commercials for the use of trick-to-click on processes.
general, there have been greater than a hundred and fifty international locations and territories with dangerous ads, and 86 languages employed in unhealthy advert makes an attempt. There also had been more than 33,000 retailers banned from Google searching for unhealthy practices.
rather than fighting unhealthy advertisements, Google disabled more than one hundred sixty,000 publisher sites in its community, and rejected more than 1.25 million purposes to enroll in the network.
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