Google Debuts New In-App Interstitial Designs For App set up And text advertisements

Google’s earlier format for app install interstitials, on the left, is being replaced by means of the brand new style on the right.

Google has rolled out new design formats for full-screen interstitial commercials. New interstitial designs are available for both app install ads and text ads in each iOS and Android apps.

The app install advertisements (proven on the precise above) now characteristic a cover image at the high and more prominently highlight app rankings and a description within the center of the screen. The footer ribbon features a rounded set up button and is custom-colored in keeping with the dominant shade of both the duvet picture or the app icon.

users may also click on the “more images” button in the quilt photograph to peer extra screenshots of the app.

textual content advert replace

the brand new textual content advert interstitial (on the right under) is meant to be more straightforward to learn, with a much bigger headline and ad copy moved up the reveal. the decision-to-action button is now round, and the show URL is much less distinguished.

Google says it tested 10 designs over a 12 months. The advertisements are on hand on AdMob via AdWords, in addition to through the DoubleClick advert trade.

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Ginny Marvin

As 0.33 Door Media’s paid media reporter, Ginny Marvin writes about paid internet online affiliate marketing topics including paid search, paid social, display and retargeting for Search Engine Land and marketing Land. With more than 15 years of marketing experience, Ginny has held both in-home and agency management positions. She gives search advertising and demand generation recommendation for ecommerce corporations and can also be found on Twitter as @ginnymarvin.

(Some pictures used under license from Shutterstock.com.)