by Laurie Sullivan @lauriesullivan, August 10, 2017

A breakdown of searches on major web properties found that Google’s core search grew in market share from 58.84% in October 2016 to 64.8% in May 2017, according to recent data.

Jumpshot collaborated on the analyses with Moz cofounder Rand Fishkin. The data pulled also shows that Google Images fell in share to 21.8%, while Amazon and Facebook took market share. None of the other properties analyzed broke above a 5% share of searches.

Amazon rose by 0.4% to 2.30%, while Facebook rose by 0.8% to 1.5%. Bing and Yahoo each rose to 2.4%, and Google Maps rose to 1.2%. All numbers reflect the October 2016 to May 2017 time frame.

Analyzing data from Google Search, Images, Maps; YouTube, Yahoo, Bing, Amazon, Facebook, Reddit, and Wikipedia, Jumpshot managed to determine the properties that accounted for the greatest share of searches, referrals, and traffic to the web.

Google Search, Bing, Amazon and Facebook rose in searches, while Google Images, YouTube, Yahoo, and Google Maps fell.

The findings also look at U.S. searches and click-through rates in in 2016 and 2017. Google searches in the United States exceeded 30 billion per month in 2016, according to Jumpshot. As of May 2017, searches per month trended between 10% and 15% higher compared with the prior year.

Searches from organic clicks actually fell in 2016. In December they contributed 54%, down from 57% in January and nearly 56% in February of the same year. The winter months after the holidays are typically slower and less active, making the decline that much more interesting.

November 2016 was the biggest month for searches without clicks at 45.4%. The lowest being October at 40.3%, per the data.

After analyzing the top web properties for searching online, Jumpshot also dug deeper into the data to determine the sites referring the most traffic. Google with nearly 63% in May 2017 — up from nearly 60% in October 2016 — by far referred the most traffic across the web.

YouTube also rose by 0.2% during the time period, along with Amazon by 0.1%. Facebook, Yahoo, Reddit, Imgur, and Bing fell slightly, and Wikipedia remained the same.

MediaPost.com: Search Marketing Daily

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