Google Maps Becoming Targeting Tool For Search Marketers
More ways to share your street smarts in Google Maps
July 21, 2016
Each day, we make million of updates to Google Maps throughout the world. But it’s still not enough to ensure that every single restaurant, shop or landmark worldwide has the most accurate information possible. That’s why we’ve been rolling out new, easy ways for you to help keep the neighborhoods and places where you hang out up-to-date. Easily add places or suggest edits First, we’ve expanded the ability to add missing places and edit existing business or landmark information worldwide on both the Google Maps app (Android, iOS) and through Google Search. This lets people contribute new and updated information to Google Maps from more places—whether they’re searching for a new restaurant on Google.com or looking for a nearby convenience store while on the go.
Share more details about a place
There’s more to a place than its business hours or address—you might want to know if a place has a romantic vibe, serves vegetarian food or offers outdoor seating. Now on Google Maps for Android and when searching on your mobile phone, you can contribute what you know about a place so that others can benefit from the info as well. Knowing these types of details helps us build a deeper understanding of a place so we can better help users find the places most relevant to them.
Verify suggested edits from others
We’ve also introduced a new way for users to help approve edits suggested by others, ultimately reducing the amount of time it takes for edits to appear on the map. For places that have pending suggestions, you’ll see a notification stating that “Someone suggested new info.” If you click or tap that notification, you’ll have the option to verify whether the suggestion is accurate. Once enough votes are received to be confident that the suggestion is accurate, it’s published to the map. This feature is available to Android users on the Google Maps app and both Android and iOS users on mobile Google Search.
Together, these new changes let people who are familiar with their neighborhoods help provide accurate, reliable information about their favorite haunts and hidden gems. So now when searching for useful information about a place on Google Maps or Search, you’ll get an even better representation of the ever-changing world around us. Posted by Nirav Mehta, Product Manager, Google Maps and Local Search
MediaPost.com: Search Marketing Daily
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