by Jack Loechner , Staff Writer @mp_research, August 16, 2017

According to a new study by Slant, taking the pulse of America’s hottest new brands stirring up various markets, the Google search trends reveal the Davids and the Goliaths in both traditional and emerging categories.

For fast casual burgers, McDonald’s is truly a supersized competitor. You may have heard more lately about Shake Shack, but 11,100,000 average monthly searches for McDonald’s easily dwarfs its smaller, trendier competitors, Five Guys (823,000 monthly searches) and Shake Shack (550,000 monthly searches), says the report.

In the fast casual chicken category, there’s a similar story. Places like Cowboy Chicken are certainly fast, but still pale in comparison to industry stalwarts like KFC and Chick-fil-A.

Besides burgers and chicken, there are a few other food categories that lead on the charts. Blue Apron already dominates the relatively new meal delivery service category, netting 1,220,000 monthly searches, compared with its nearest competitor, Plated. And, Quest Nutrition is winning the energy/protein bars category. The category has relatively low search volume to begin with so KIND bars really aren’t too far behind at 49,500 searches, says the report.

As for other competitive spaces makeup subscriptions Ipsy (823,000 searches) and Birchbox (673,000 searches) are in a very close race within that expanding category. In women’s consignment clothing, Poshmark leads (673,000 searches) but thredUP isn’t far behind (368,000). For car sharing, Zipcar shows 368,000 searches and car2go with 201,100.

And even with recent PR troubles at Uber, the company dominates ride sharing with 16,600,000 monthly searches, compared with its nearest competitor, Lyft (83,000 searches).

Considering companies with the highest monthly volume on the list, they’re in two categories: For the payment apps, PayPal is in the lead (30,400,000 searches), with millennial-favorite Venmo in a very distant second place (823,000). In the GPS apps category, Google Maps is at a towering 151,000,000 average monthly searches, and that’s only in Google! notes the report

Check out the infographic for more findings from the analysis: http://www.slantmarketing.com/challenger-establishment-brands-google/

Payment Apps

PayPal 30,400,000

Venmo 823,000

Google Wallet 550,000

Online Datine

Tinder 1l,100,000

Okcupid 4,090,000

Bumble 450,000

Ride Sharing

Uber 16,600,000

Lyft 83,000

Car sharing

Zipcar 368.000

Car2Go 201,100

GPS

Google Maps 151,000,000

Waze 4,090,000

InRix 12,100

Fast casual burgers

MacDonalds 11,100,000

Five Guys 823,000

Shake Shack 550,000

Fast casual chicken

KFC 5,000,000

Chick fil A 3,350,000

Cowboy chicken

Meal delivery services

Blu Apron 1,220,000

Plated 246,000

Fast casual pizza

Pizza Hut 16,600,000

Blaze Pizza 301,000

MOD 246,000

Fast Casual Healthy

Chipote 2,740.000

Sweetgreen 201,000

Freshii 135,000

Report continues with details about:

Energy Protein Bars

Smartphones

Exercise bikes

Photo books

Men’s shaving

Women’s consignment

Outerwear

Sustainable shoes

Makeup subscription

Womens activewear

The report was based on US Google search trend data for 20 categories in the United States. For additional information and chart details, please visit here.

MediaPost.com: Search Marketing Daily

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