Google Plus Remixed: Streams and pictures

Sabrina Turman

March 4, 2015

On March 2, Google introduced that Google Plus’ photograph function would be separated from the remainder of the platform as its personal app, growing Google photographs and Google Streams. Pause for response. Nothing? Yeah, that’s as a result of nobody is particularly surprised that Google Plus is being stripped and bought for components. Google Plus has been lagging as a social platform for awhile in the back of the implausible 4 (facebook, Twitter, LinkedIn, and Instagram) for a while now, particularly when it’s been suggested that handiest 9 p.c of customers are posting to the website online. however Google isn’t the biggest search engine for nothing, so you realize the folks over there can undoubtedly turn the platform round to make a product that customers want. the future of Google Plus still seems up within the air at this time, however stay tuned for more info. in the meantime, Google’s social platform still has features that may be useful to your social campaign:

Google Hangouts

Any social media marketer value his or her salt is aware of that video is now dominating the social stratosphere. Hangouts allow you to reach and be in contact along with your target audience by the use of textual content, audio, and video. Hangouts enable companies to engage with their followers and lovers on a more non-public level. One advice is to start out a Q&A Hangout session about your model and invite key figures and influencers to talk about your services to help reinforce your model attractiveness.

Circles

Google Plus Circles are one of the vital platform’s strongest features. sadly, its additionally one of the most underutilized. Circles supply the platform a leg up on facebook and Twitter because that you can completely customise your target audience. that is particularly at hand for B2B businesses on the grounds that which you can easily categorize your companions, potentialities, and so forth. and submit namely to each and every crew. constructing and sustaining relationships together with your followers is essential on social media. With Circles, small businesses on Google Plus can better support those bonds in an instantaneous manner with curated, focused communities.

SEO

whether or not its Google Plus or Google+ Streams, you realize that posting to this platform is going to have website positioning benefits. possibly the primary reason that businesses had created and managed a Google Plus web page is for the website positioning advantages. Small companies having a look to enhance their search engine optimization (SEM) must imagine creating a business web page and persistently posting no more than three times per day. as well as, take into accout to include the keywords related to your corporation to your profile web page and to your circulation posts.

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